Cruelty-free hair products by Herbal Essences
What does it mean to be PETA cruelty free?
'Cruelty-free' implies that our products and ingredients are not tested on animals.
So, is Herbal Essences cruelty-free? Yes! We are proud and excited to be recognised by PETA (People for the Ethical Treatment of Animals) as a cruelty-free brand. You can identify the product as PETA cruelty-free by their bunny logo.
Free from harm
Herbal Essences and PETA have shared scientific beliefs in non-animal alternative tests and this mutual belief has forged a partnership that extended over the decades to promote the use of these non-animal alternative tests.
Herbal Essences is excited to gain PETA cruelty-free endorsement as a direct reflection of the brand’s long-standing commitment to ending animal testing.
Safety comes first
At Herbal Essences, safety comes first. Before any ingredient is used for our shampoos and conditioners, we assess its safety and toxicity.
If we have any doubts about its potential to cause harm, we consider it a 'no-no' and don’t include it in our product formulas. We work scientifically with every preservative and ingredient to determine a specific range that ensures your complete safety.
PETA, founded in 1980, was one of the founders in animal rights – dedicated to establishing and defending the rights of all animals.
PETA is an international non-profit charitable organisation based in Norfolk, Virginia, with affiliates worldwide.