The free from list

Our commitment to the highest standard of product safety for bio:renew shampoos and conditioners.

At Herbal Essences, securing and maintaining your trust is our most important job – we’ve been committed to upholding your trust for over 46 years (a job we do not take lightly!).

As we’ve worked to have even more open conversations with you, it’s clear that many of you are asking about which ingredients to avoid in shampoos and conditioners, and which ingredients are used in our products. At Herbal Essences, we’ve always believed you deserve a safe product experience.

Although your definition of what is safe has evolved over time, our commitment to continuing to raise the bar on your safety has not wavered. This is not a one-person job – in fact, we work with external scientists, regulatory agencies, and internal experts on new safety methods. We are committed to continuing to make our products effective and safe for you and everyone who uses them.

The ingredients listed below are those relevant to our bio:renew shampoos and conditioners. There are other ingredients that are not used in Herbal Essences bio:renew range and we do NOT include it here, as they are not relevant to our products. All Herbal Essences bio:renew traditional shampoos and crème rinse conditioners are formulated to meet the ingredient standards of the Cosmetics Directive of the European Union Commission. This EU regulation excludes over 1,300 ingredients from beauty and personal care products.

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  • BHA
  • Coal tar hair dyes and other coal tar ingredients
  • DEA
  • Mineral oil
  • No added phthalates (DBP, DEHPDEP and others)
  • Paraffins
  • Parabens
  • Colorants
  • Known food allergens not used:
  • Egg derivatives
  • Milk derivatives
  • Gluten
  • Barley
  • Rye
  • Soy derivatives
  • Fish or shellfish
*While most of these ingredients would never be used in personal care products, we have heard your questions and are providing this detailed list of what we do not use because we want to be transparent with you.