Safety first: creating safe shampoos and conditioners

Formulas with high standards

Our endeavours are focused on ensuring that you have an enjoyable product experience, and this begins with safety and product transparency. Our aim is to protect you AND the planet.

Since it takes a village to ensure product safety, we have more than 500 scientists and professionals who work relentlessly to ensure that our products meet all safety requirements around the world. If we even have the slightest doubt about an ingredient's potential to cause you harm, we don't use it; it doesn't make it to your product's ingredient list, ever.

We undertake all possible measures to protect our customers while creating effective hair care – because we care. Right from mineral-free to paraben-free shampoos and conditioners, we have safe products that suit all hair types.

From silicone-free shampoos to paraben-free shampoos and conditioners

Whether it is a silicone-free shampoo or a paraben-free conditioner that you want, our products are created with ingredients that help combat damaged hair and infuse it with amazing scents.

We have created product formulas that are paraben-free, colourant-free, mineral-oil free, silicone-free, or sulphate-free. No matter what, you will always find a shampoo or conditioner that smells good, feels good and helps you get the beautiful hair you always desire.



Mineral oil

Added phthalates (dbp, dehpdep and others)



Coal tar hair dyes and other coal tar ingredients


Verified by the Environmental Working Group

We are dedicated to our products, the planet, and you (yes, you!). When we create our formulas, we have your best interests in mind.

That's why we have partnered with the Environmental Working Group and designed sulphate-free shampoos that bear the EWG-verified seal. This implies that our products adhere to EWG's strictest standards for your health and ingredient transparency. We create products that are good for your hair, your conscience, and the world.

Cruelty-free shampoos and conditioners, certified by PETA

Herbal Essences is proud to be recognised by PETA (People for the Ethical Treatment of Animals) as a cruelty-free brand.

We use non-animal alternative testing. What does this mean? Our products and ingredients are NOT tested on animals, full stop. Go ahead, use our sulphate-free shampoos and paraben-free conditioners guilt-free!