White strawberry (fragaria chiloensis fruit extract)


Real white strawberry and mint are used in Herbal Essences White Strawberry & Mint shampoo and conditioner, as certified by plant experts at the Royal Botanic Gardens, Kew.

White strawberries are called the 'white jewel' in Japan

What is white strawberry?

White strawberries are exactly like the red ones, minus a key protein. The absence of this protein leaves their skin white and their seeds appear ruby red. Worry not! These strawberries are just as delicious as the regular ones. They even have the same sweet aroma!

Did you know that a red strawberry starts out as a white flower, which later turns into a green berry? This metamorphosis is complete when the fruit grows and turns white, pink and then finally red when it is ripe. White strawberries follow the same growth process, but due to the missing key protein, the colour never develops.

Strawberries – red or white – are native to North, Central and South America. Native Americans use wild strawberries for cooking. Although strawberries only arrived on the scene a few centuries ago, they have become widely popular. The fruit was served as a luxurious dessert and New York soon became known as the ‘strawberry hub’. Strawberries are also cultivated in Europe, where they were introduced by the first colonists.

Strawberries taste and smell delicious, but did you know that strawberries are also a great source of hydration? That’s because 90% of the fruit is made up of water! This is the primary reason for using strawberries in haircare. Moreover, another major benefit of using strawberries for hair is their ability to prevent breakage and reduce* hair fall. They contain ellagic acid that protects your hair and leaves your hair looking healthy and shiny. The Herbal Essences White Strawberry & Mint collection gives your hair enviable bounce and makes it silky and shiny.

Feeling blue? Munch on white strawberries to feel good – they're great stressbusters.

Where does white strawberry come from?

Although strawberries are believed to be native to America, they are cultivated all over the world.

Since strawberries grow from a perennial plant, they grow well in areas with ample sunlight. Cultivators got creative with white strawberries and have grown these fruits by crossing different species of strawberries. The pineberry is the most popular species of white strawberry. In Japan, white strawberries are known as ‘white jewels’, and the country is one of the biggest producers and consumers of the fruit.

*All references on this page refers to hair fall or hair loss due to breakage.