Aloe vera (aloe barbadensis)

#PlantPowerInEveryShower

Real aloe vera is used in Herbal Essences bio:renew shampoos, conditioners, masks and oils, as certified by plant experts at the Royal Botanic Gardens, Kew.

Aloe vera was known as the 'plant of immortality' in ancient Egypt

What is aloe vera?

Aloe vera is a herb that is world-renowned for its moisturising and soothing properties, because of which it is used by most botanical beauty products. Grown in abundance in tropical regions around the world, aloe vera is originally from the Arabian Peninsula.

Aloe vera is a time-tested beauty botanical, that has been used for beautification for more than five thousand years. Among the first to enjoy the benefits of the herb were the Egyptians, who termed it as the ‘plant of immortality’, because it doesn't need soil to grow and flourish. Cleopatra, known for her ethereal beauty, is believed to have used aloe vera in her daily beauty routine. Not just ancient Egypt, aloe vera was used by Native Americans as well, referring to it as ‘the wand of heaven’.

The leaves of aloe vera consist of a gel-like substance, housing the plant’s bioactive compounds such as vitamins, antioxidants, minerals and amino acids. All of these natural components make the aloe vera an effective remedy for burns and wounds.

The numerous benefits of aloe vera makes the Herbal Essences Potent Aloe collection a great conditioner for achieving smooth and shiny hair.

To ensure you get the best of nature, our supplier extracts the aloe vera gel from the plants using a patented process, which allows a high level of polysaccharides in our aloe; polysaccharides are sugar molecules and store energy in plants. This process enables you to have high-quality aloe vera – plant power when your shower.

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Where does aloe vera come from?

Aloe vera is originally from the Arabian Peninsula, but is now grown in tropical climates worldwide such as USA, Latin America, Australia, Africa, the Caribbean, India and in Southern Europe. The coldest European countries were the last to discover the natural benefits of aloe vera since it cannot survive in extremely cold climate.

The aloe vera that we use in our products is sustainably sourced from a farm in Tamaulipas, Mexico. We've ensured that our supplier uses certified sustainable farming methods such as all aloe leaves are hand-picked, and the farmers only remove two to three leaves per plant at a time, resulting in 6x more aloe* in our potent aloe collection!

*vs current bio:renew range

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